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Friday, April 19, 2013

चांदनी चौक बाजार अब हुआ ऑनलाइन - Moneycontrol

चांदनी चौक बाजार अब हुआ ऑनलाइन - Moneycontrol


देश का सबसे बड़ा होलसेल बाजार चांदनी चौक अब ऑनलाइन हो गया है। गूगल की पहल से इस इलाके के आधे व्यापारियों की अपनी वेबसाइट हो गई है। गूगल यहां के व्यापारियों को पहले साल मुफ्त में डोमेन नेम और होस्टिंग की सुविधा दे रहा है। इस इलाके के सांसद और दूरसंचार मंत्री कपिल सिब्बल का दावा है कि इससे यहां के दुकानदारों की कमाई 10 फीसदी बढ़ गई है।

छोटे कारोबारियों के लिए गूगल के इस पहल से एक महीने के अंदर चांदनी चौक के आधे व्यापारियों की अपनी वेबसाइट हो गई है। परंपरागत धंधे में लगे व्यापिरयों ने पहले तो इसकी जरूरत नहीं समझी लेकिन जब फ्री में वेबसाइट देने का ऑफर मिला तो उन्हें मानना ही पड़ा। गूगल को उम्मीद है कि अगले एक महीने में हर दुकानदार की अपनी वेबसाइट होगी।

वेबसाइट पर दुकान में बिकने वाले सारे प्रोडक्ट तो दिखाए जाते हैं साथ ही दुकानदार गूगल मैप पर नजर आते हैं। ग्राहक www.chandnichowknowonline.in के जरिये भी इन  वेबसाइट  तक पहुंच सकते हैं। गूगल का दावा है कि इस ऑनलाइन प्रेजेंस से इनके कारोबार में अच्छी बढ़ोतरी हुई है।

हालांकि एक साल बाद इन दुकानदारों को हर साल होस्टिंग के 700 रुपये देने होंगे। लेकिन अगर दुकानदारों का कारोबार बढ़ता है तो ये खर्च बहुत मामूली साबित होगा।

गूगल चांदनी चौक के बाद देश की दूसरी मार्केट को ऑनलाइन करना चाहता है। इसके लिए गूगल देशभर में ट्रेडर एसोसिएशन से बातचीत कर रहा है। गूगल को उम्मीद है की 2014 तक देश में 80 लाख में से 5 लाख छोटे और मझोले कारोबारी ऑनलाइन होंगे । गूगल ने पिछले 1 साल में करिब 8000 शहरों में डेढ लाख एमएसएमई के लिए फ्री वेबसाइट खोले हैं। गूगल अपनी गेट यॉर बिजनेस ऑनलाइन कैम्पेन  के तहत इन कंपनियो को फ्री वेबसाइट, डोमेन और होस्टिंग सर्विस दे रहा है। इस सर्विस के बारे में ज्यादा जानकारी www.indiagetonline.in पर मिल जाएगी। 

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